HBO Max has announced that it will launch its highly anticipated streaming service on May 27th. Promising to be a greatly expanded version of HBO Now, Warner Media is looking to become one of the biggest players in streaming entertainment. Netflix and Amazon are still the leaders in subscription services but have seen its fair share of challenges in just the past few months. Disney Plus has quickly garnered one of those top spots already claiming 28 million subscribers in less than a year.
Starting May 27th, HBO Max will offer an impressive direct-to-consumer experience with 10,000 hours of premium content including the entire HBO service, together with beloved franchises, titles past and present from Warner Bros., the best of the best from around the world, and a monthly offering of new Max Originals which guarantee something for everyone in the house – from preschoolers to teens to grownups – with scripted and unscripted series, docs, animation for kids and adults, and movies.
New HBO Max Brand Spot Welcomes Viewers to a Place Where All Their Favorite Characters and Franchises Intersect
There’s a place where the Witch of the West meets the King in the North, and The Fresh Prince meets The Dark Knight. That place is HBO Max, launching May 27th with 10,000 hours of premium programming. HBO Max will include the entire HBO service, bundled together with beloved franchises, titles past and present from Warner Bros., the best of the best from around the world, and a monthly offering of new Max Originals which guarantee something for everyone in the house – from preschoolers to teens to grownups – with scripted and unscripted series, docs, animation for kids and adults, and movies.
A new spot released today kicks off HBO Max’s brand marketing campaign, which centers around the tagline, “Where HBO Meets So Much More,” and aims to call attention to the connective tissue that runs through all of the iconic programming and characters who will call the new streamer home. The HBO Max marketing team will build on HBO’s legacy of innovative campaigns, applying the same level of excellence and storytelling to show how HBO Max is not just more of HBO, but more than HBO.
“HBO is the gold standard in terms of premium original content, and we are going to market on the strength of that brand and the power of the library,” said Chris Spadaccini, Chief Marketing Officer, WarnerMedia Entertainment & Direct-to-Consumer. “But HBO Max offers so much more than just HBO. We are establishing HBO Max as a place where all your favorite shows and movies intersect in unexpected ways. There’s a really fun attitude and personality to the campaign and each one of our ads has an element of surprise and delight.”
Check out these trailers from upcoming originals.
Click HERE for more information on HBO Max.
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